RTS Review of Cambridge Convention

 
On Wednesday night, Managing Director of Decipher Group, Nigel Walley (which includes the interactive media lab iBurbia MediaCity), spoke at the RTS Review of Cambridge follow up convention in London.
 
It was a chance to be updated on the big issues discussed by the great and the good at the RTS Cambridge Convention, which every two years brings together senior figures from the television industry to discuss the challenges of a shifting TV landscape.
 
 
 
This year's Cambridge convention, chaired by BBC Director-General Tony Hall, looked at television in 2020 and the challenges for content, creativity and business models, as broadcasting executives gathered to discover how content creation and business models will need to adapt to face the future, and what the next decade holds for Public Service Broadcasting in the UK. 
 
 
 
 
RTS Review of Cambridge Convention panel speakers included:
 
Sue Robertson - Executive Producer, RTS Cambridge
Patrick Younge - Co-founder & MD, Sugar Films and Director, WeCreate Associates
Tony Syfret - Head of TV, Enders Analysis
Nigel Walley - MD, Decipher Strategic Advisory
Pippa Shawley - Online Journalist, RTS
 
 
 
Nigel commented, "The review was a really great event and there were some great themes coming out of it. It felt like the first 'post Internet' Cambridge conference, by which I mean it the first year that the industry didn't seem panicked by 'digital media'. There were some really insightful refelctions from people like Philippe Dauman of Viacom which showed that the TV industry has been able to colonise all the scary new media formats and capture a large amount of the viewing time spent on them with TV content’. 
 
 
 
The focus this year's event has moved down the value chain. The last few Cambridge events had focussed on the strife at the front of the value chain between device owners, platform owners (eg Sky & Virgin) and the content industry.  This event was much more focussed on the left hand end of the value chain and on the relationship between the production community and the channels. The merging and developing of the channel’s own studios, and the acquisition by channels of product companies was discussed heavily and seemed to reflect a mature realisation of where the industry’s skills are best developed.